Elon Musk introduces Twitter monetization avenues for content creators.

Elon Musk Launches Subscription Program for Twitter Creators

Twitter’s Subscription program provides a way for creators to earn a monthly income from the content they share on the platform. As a creator, you can receive a percentage of the revenue that Twitter earns from Subscriptions by offering your most engaged followers an extra level of access and bonus content.

Tesla CEO Elon Musk announced that creators on the social media platform can now monetize their content. It’s better than Facebook Reels.

To be eligible for the program, creators must meet certain requirements and can apply to participate from anywhere in the world. Subscriptions purchases are available on Twitter for iOS, Android, and the web, making it easy for followers to support their favorite creators and access exclusive content.

This program provides an excellent opportunity for content creators to monetize their Twitter presence and build a sustainable income stream. It also enables followers to engage more deeply with their favorite creators and access content that they can’t find anywhere else on the platform.

What is the Twitter Subscription program, and how does it work?

The Twitter Subscription program allows users to offer exclusive content and experiences to their subscribers for a fee. Subscribers can pay to access special content, such as bonus tweets and direct interactions with the user. When subscribers interact with the user, they are identified with a badge next to their name. The user can earn a share of the revenue Twitter earns from subscribers.

How many followers do you need to twitter Subscription program?

In order to qualify for twitter Subscription program, you need to meet certain application criteria, including:

  • Being at least 18 years of age
  • Having a minimum of 500 followers
  • Being active on the platform in the last 30 days.

Note:Accepted Subscriptions participants must also maintain a minimum of 25 Tweets every 30 days.

You may get paid a share of revenue Twitter earns from people who pay to Subscribe to you. Read our Subscriptions Creator Terms to learn more about revenue potential. 

Where can I find Twitter Subscriptions application?

  1. Navigate to the main menu.
  2. Select Monetization.
  3. Select Subscriptions.

How much does Twitter Subscription program pay?

When setting up their Subscription offering on Twitter, a creator can choose a monthly price from a list of available price points provided by the platform. It is important to note that the price point selected during setup will determine the amount that Twitter will charge for the Subscription offering.

As a creator on Twitter Subscriptions, you can earn up to 97%* of the revenue generated by Twitter from the sales of your Subscription offering, after deducting in-app purchase fees. This earning potential is applicable until you reach $50,000 in total lifetime earnings across all Twitter monetization products.

See a sample revenue breakdown.

**for demonstration purposes only

A creator is based in the United States, and their Subscriptions cost is $4.99. Someone from the United States Subscribes (available on iOS and Android, or web),*** paying Twitter in USD. This creator hasn't yet reached $50,000 in lifetime earnings from Twitter across Twitter's monetization products.

***Note: The example below only applies to iOS app-based purchases, and doesn’t include web-based purchases.

$4.99 - Subscription cost

$1.50 - Apple’s in-app purchase fee (currently, 30% of Subscriptions cost under Apple's terms, subject to change by Apple)

$0.10 - Twitter’s minimum share of the revenue

$3.39 - Creator is eligible to get paid up to this amount by Twitter

After you are accepted into the Subscription program, the next step is to set up a confirmed account with Stripe, which is the payout provider for the program. Stripe considers a creator’s location to determine the payout eligibility and methods.